• A selection
    of delicate and fine macarons


  • Sophie Gendarme

    SO CHOUX was founded in London in early 2013 by Sophie, a former public relation expert in Paris. Sophie worked in the French gastronomy industry and more specifically for the Salon du Chocolat in Paris for 8 years. When she moved to London with her husband and their three children, she knew it would be difficult for her to do this job in the British capital. Having been surrounded by foodies and experts in pastries, she wanted to start her own business in that field. Sophie used to buy her eldest daughter macarons every week back in Paris as it was her daughter’s favourite sweet treat. In London, she did not find much choice in her neighbourhood and the idea of So Choux emerged.

    Sophie decided to follow some training with the best at Atelier des Chefs but also Michalak Ecole de cuisine in Paris. She watched hundreds of YouTube videos and read and read again grand chef books and kept practicing in her own kitchen. That’s how So Choux was born, a company dedicated to offering the most delicious handmade macarons for all the food lovers in West London.

    So Choux means ‘’So cute’’ in French and you could say that of her macarons, little jewels of joy.

    So Choux macarons are a little piece of heaven, source of joy and indulgence.

    Choux also refers to choux pastry like profiteroles, éclairs, chouquettes, craquelins….

    Watch this space! In the meantime Think macarons!


    So Choux macarons is a little piece of heaven, source of joy and indulgence.

    Since 2013, So Choux has created and produced handmade delectable and succulent macarons for all the food lovers in the West London.



    So Choux macarons are handmade French famous and luxuary indulgences. Their exquisite and subtle flavours are the result of passion and French pastry expertise.


    More tasty than a simple treat and more delightful than a little jewel So Choux macarons is a proper introduction to French pastry. Founded and launched by Sophie, So Choux is a special feast in your life.

    Sophie is an ex Public Relation, expert of good food, who having worked for French gastronomy industry. Foodie and crazy about pastry, she imagined



    All ingredients are sourced and chosen carefully and most of them are bought in France.


    So Choux uses a selection of the best products (Valrhona chocolate, vanilla from Madagascar, unwaxed lemon...). They all are completely GLUTEN FREE.


    Good looking and great tasting, they are...



    So Choux macarons are available in an array of colours and flavours. So Choux invites you to celebrate with style your sweet tooth and offers two different sizes mini or classic.


    Truly colourful every macaron looks like a surprise. Tasty and delicate, each macaron is like an explosion of flavours.


    So Choux macarons are made out of almonds, egg whites and sugar, they are gluten free.
    Best kept in the fridge up to 4-5 days they should be consumed at room temperature.



    So Classical

    CHOCOLATE extra bitter
    VANILLA explosion
    & salted butter

    COFFEE arabica Coffee

    So Tasty

    PISTACHIO & its shards
    LEMON glittering

    RASPBERRY fresh and tasty

    So Yummy

    VIOLET & blackcurrant

    ROSE & fresh raspberry

    PUMPKIN & all spices

    So Mini


    Mini macarons are avalaible in all flavours

    So Christmas


    Special Christmas treat

    Chestnut filling & Marron glacé crumbs.


    Luxury services when you need


    For all key moments of your life, So Choux is able to satisfy all your desires.
    Packaging, presentation, special order or quantity, bespoke colour and flavour
    So Choux can make your dream comes true!



    Special Occasions

    Mother's day

    Valentine’s day

    Easter celebration

    Social events


    Business Events

    Cocktail parties
    Opening ceremony




    All celebrations

    Birthday, Baby shower &
    Christmas parties



    Board meeting


    Place your order at least 48 hours before delivery

    Shipping free from £50 - USE COUPON CODE : FREE

    WARNING Delivery only to WEST LONDON : E1, EC1 to EC4, N1, NW1, SE1, SE17, SW1 to SW12, SW15, W1, W2, W4, W6, W8, W10, W11, W12, W14, WC1 and WC2

  • Sophie

    Maître créateur

    +44 7 446 15 08 08

    [email protected]


    Social Flux